Anyone who knows me knows that I “collect” a lot of books and use them for reference, but rarely have the time to read them cover to cover. That changed when I received a copy of Kayla’s new book (her second) and started reading it from cover to cover. From the very beginning of the book, I believed this book was written for me. Kayla tells her story, which could have easily been my story or yours.
When launching a new business we all have a starting place and have had setbacks. We also learn a lot as we go. Thankfully Kayla has written this book which encapsulates her experiences; the good, the bad, and the lessons learned and shares them very candidly. I was very inspired, which may sound odd for a person who has been in this industry for a while. In reading through the early part of her book, I find that Kayla and I had many things in common, but one in particular—The difficulty of letting go! It’s hard to change a business model after you’ve invested so much time, energy, and money into something. Having the leap of faith to end one thing and start another is scary. This lesson is a timeless one and can be employed at any stage of your business or career.
In addition to the inspiration I received from this book, I found it to be extremely practical and provided lots of information beyond the general basics of aromatherapy. Kayla provides in-depth instruction and information for making and labeling products. She includes sound advice on building your brand, working smart, good manufacturing practices, and how to navigate industry regulations. This book is a “must have” for anyone interested in the business of aromatherapy products, as much attention is given to the lesser discussed aspects of ingredients, safety issues, fragrance, preservatives and FDA definitions.
ISBN-13: 978-0615571492 Selah Press $29.99 www.kaylafioravanti.com