Another good article on plagiarism and theft of intellectual property and how you can protect yourself and what to do if you fall victim to it. Sharing for you to have more resources on this topic.
‘Intellectual Property Theft’, ‘Plagiarism’ and ‘Aromatherapy’. What do these things have in common? On the surface, it may appear to be almost nothing. By digging a little deeper, however, we discover that as Aromatherapy becomes increasingly popular there is a concomitant public demand for “more information”, “more recipes” and “make it all free, too!”
While the burgeoning popularity of our craft is a welcome trend for those of us who promote the use of aromatics for health and wellness, it can have an equally dark side. The ever-increasing demand for new and interesting things to learn about regarding essential oils leads more authors to simply recycle material they have read elsewhere, parrot others’ ideas, and generally play the old game of ‘telephone’ with facts.
In stark contrast to the healing benefits of Aromatherapy we wish to provide to others, there is an opposite harm–the harm of intellectual property theft and…
View original post 1,881 more words
Johannes Kepler University Linz, Department of Pervasive Computing
Abstract Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems named as olfactory technology are becoming a standard interior of commercial locations as well as public places and are more and more gain importance in human-computer interaction. This paper delivers insight into current air design technology, the psychological background of scent marketing and gives a basis of discussing the relevance of olfactory communication for pervasive advertising and human-computer interaction.
Like other media-based business advertising industry is increasingly confronted with the problem of information overload. Penetrating this bead of information and reaching costumers with advertising messages appreciably becomes difﬁcult. An important issue for advertisers is ﬁnding new methods to persuade consumers of their goods and services. First impressions coming up with the word advertising are posters, newspaper ads, commercials on TV or radio, etc., actually visual and auditory media. But the advertising industry also uses consumption raising instruments like scents which can manipulate consumer behavior by unconsciously raising emotions and consequently manipulating purchase decisions. Experts deﬁned this type of advertising as scent marketing or air design. The olfactory perception is an interface which allows a very subliminal communication between human beings and their environment because of a direct connection of the olfactory system to our emotional center. In the mid nineties psychologist examined the effect of scents on purchase behavior and conﬁrmed that perfumed sales rooms would contribute to increase
sales [Sto98]. Therefore marketing experts did not hesitate to use the olfactory channel as ¨medium for subliminal messages.
To read the entire paper click below:
Image: iStock.com © Talaj
Disclaimer The editor/publisher does not accept responsibility for the opinions, advice, and recommendations of its contributors. Furthermore, the IJPHA accepts no responsibility for any incident or injury to persons or property resulting from the use of any method, products, instructions or ideas contained within this publication.